Map & Directions Palace Hotel 2 Montgomery Street San Francisco, CA 94105 (415) 296-7465 Yahoo! Maps

Sponsored by:

Our speakers include:

Sean Cummings, Ask.com
Brett Finkelstein, hi5 Networks, Inc.
Scott Symonds, AKQA
Pam Horan, Online Publishers Association (moderator)

This event is FREE for BIG members!

As a special promotion, non-members can attend the next two (November, December) events for $40 and can be paid via cash, check or credit card at the door.

If you bring a friend, admission is reduced for the friend. First admission is $40 and the second is $25. We accept Visa and MasterCard.

Special thanks, as always to our sponsor ValueClick Media who will raffle off two tickets to the new Cirque du Soleil Kooza show in S.F. The tickets (a $450 value) are for the evening of Dec. 6 and have been upgraded to the Tapis Rouge VIP Experience.

Topic: Five clever ways to use your ad network

Learn about what advertisers are doing to take advantage of ad networks, including their reach, efficiency, targeting capabilities and campaign optimization. Additionally, we will seek to once and for all define behavioral targeting and just how much advertisers understand and leverage it.

Additional discussion points up for review:

Ad networks have long been viewed by the buying community as pure direct response vehicles. Many of them have been trying to re-position themselves as having a strong offering for brand advertisers. What are they doing to shift their business in this way and how is it working?

There seems to be little differentiation in the ad network space. What are some of they doing to truly differentiate themselves and what are the key criteria that buyers look for to determine what ad networks to use?

Our seasoned panel will further define user re-targeting, audience extension, sequential messaging, road blocking, day-parting and landing page testing. How do you better leverage audience profile data to serve ads? What new ad formats are emerging and working well for whom? How can creative testing improve performance?

Please join us this Thursday morning at 8:30. We look forward to seeing you all at the event.