335 Powell Street
San Francisco, CA, 94107
Google Maps, Yahoo! Maps
6:00PM - 10:00PM
One of the "channels" within the broader digital mix that saw tremendous growth in '07 and really begins its sophomore year in 2008 is the "Wadget" (ok, we couldn't decide between Widget and Gadget, so we compromised). They seemed to come out of nowhere, or to be coming suddenly from everywhere and we all nodded our heads in approval (though many of us grabbed a friend and remarked "what the heck are these things anyway?"). It's time to shed some light on this.
What are Wadgets?
What do they do?
Who makes them?
Who uses them?
and most importantly...
How do marketers harness the power of them?
We'll have some masters of Wadgetry talking about the phenomenon from their perspective and showing all of us how they concept, build, deploy, engage and sell their Wadget genius. They'll be taking your questions, so come prepared.
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